Mobile DevelopmentMobile development trends for 2023

Stanislav Naborshchikov
Stanislav Naborshchikov

Solutions Specialist

Mobile development trends for 2023 - main section image

If it comes to shopping, ordering your favorite food, saving money, calling a taxi, or any other daily activity on the Internet, which device will you immediately think of to perform all these actions? About your smartphone, right? And so will each of us believe. The cellular device has become a real friend for us and now dramatically simplifies the solution of everyday tasks, thereby changing our attitude toward information. Mobile technologies are developing at the speed of light, and applications have become an integral part of the digital ecosystem. Applications are expanding and are present in every field. And now, being aware of the latest trends in the development of mobile applications has become more of a necessity and not just an option of choice.

Let's look at the main trends in mobile development that await us in 2023 year.

Super Apps

One of the most recent trends gradually covering the world is the development of multi-purpose, multitasking smartphone applications. Previously, we were creating applications each to solve a specific task – only communication, exclusively logistics, a particular type of services, etc. Even if you take a specific area, such as medicine, the programs were made separately for fitness, diets, lifestyle, proper nutrition, etc.

Currently, software products of the "super" class are gaining popularity. Such a super application alone can perform a range of versatile tasks simultaneously. The popularity of multi-purpose applications is due to the desire to create an environment that maximally covers all user needs. For example, what will a person choose – one program that solves ten diverse tasks or ten applications, one for each job? Of course, having a multifunctional product at hand is more convenient. There is such an exciting comparison between American apps and Chinese WeChat.

Some examples:

  1. WeChat (combines the functions of communication via messenger, access to social networks, and payments via mobile).

  2. Gojek – with this super application, you can order food at home, solve logistics issues, call transport online, pay for a particular set of services or use daily services. The application is developed and enjoying great success in Indonesia.

  3. Alipay is a payment service from Alibaba that allows users to pay for various services, goods, banking services, and mobile communications. By Bank, cards offer payment, transfers from accounts, and scanning a QR code. The latter method is much more popular since only some have bank cards.

  4. Natural.AI – an American application where you can make purchases, order food, pay bills, etc.

In 2023, the wave of super–applications will spread to other countries - in particular, many companies in the USA and Europe are already working on creating such multifunctional programs. First of all, this trend will affect communications and payments. Mass development of such products will make a real breakthrough in the App industry.

Artificial intelligence

AI is gradually conquering the world, conquering individual spheres of human life. Security systems already use big spectrums of AI features, information retrieval programs, household appliances, and other technologies. Now it is difficult to surprise someone with an intelligent home system or voice search for information on the web, and artificial intelligence was the basis of these technologies.

To date, this is the most promising direction in the development of not only mobile applications but also computer programs for home and production equipment. Mass robotization will lead to the fact that the phone will soon become our best friend, with whom you can talk, run programs by voice, and manage and configure functionality practically without touching the display.

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We will also see a modification of voice assistants. This direction dates back to 2016, and today users have already been offered several promising projects by Google Now, Apple Siri, Amazon Alexa, and others. But generally, they can solve only simple tasks, such as finding the specified information on the network or changing the phone settings. Shortly we will see more robust programs based on artificial intelligence that would solve complex problems based on the political, economic, and social situation in a particular country and the world. The new assistant, which developers are so eager to create, will be able to assess whether it is worth investing in real estate at the moment, will be able to advise which specialist to contact, where to go in the evening, which educational institution to choose for your child, and so on. The main advantages of the proposed assistant, which programmers are striving to create already in 2023, are as follows.

  1. Broad personalization. The more personalized the assistant is, the more the user understands that it works exclusively in his interests. Such assistants will determine the person talking to them, his identity, personal data, social status, and other indicators to fulfill requests as accurately as possible.

  2. Emotional state analyzer. At the peak of its development, the voice assistant is a reasonable artificial intelligence that can read the mood and emotional state of the user based on his speech, which will allow better recognition of intentions and more accurately perform tasks.

  3. Interaction with a minimum number of stages. We will be able to receive information from the assistant much faster, and thanks to this, we will reduce the number of steps we had to complete for this before AI.

Artificial intelligence is the future, and active developments are underway in this area, which does not bypass the creation of mobile applications. Therefore, we can safely expect that 2023 will present new projects using AI very soon.

Application of 3D graphics for mobile applications

3D graphic elements will not surprise anyone anymore. We have used this technology for a long time in various design fields. The new trend assigns 3D graphics a slightly different role – not decorative, but functional. Creating such "useful" pictures will soon become possible directly with the help of smartphones and tablets, opening up a massive field for activities and creating complex graphic objects.

Now, 3D graphics are designed to improve functionality and increase efficiency, and only in the background – to please the eye and attract visually.

From a commercial advertising point of view, 3D graphics will also add advantages since, with this tool, you can provide a complete overview of the product from all sides, which is a winning approach in online shopping.

Virtual reality

Virtual or augmented reality is getting closer. If, at the moment, it is mainly used by the gaming sphere, science, and medicine, then shortly, this promising direction will cover other spheres of human activity. Mobile platforms continue to develop applications using augmented reality technology. Many well-known companies are investing in AR technologies – the same Apple, for example. The creation and modernization of AR glasses have captured the minds of many developers worldwide, so this direction will continue to develop steadily and actively.

Visualization with benefits

Visualization is always associated with some visual representations and exciting and colorful visual effects. But the purpose of a handy visualization is not highly decorative but the best way to transmit information flows. With the right approach, even the driest and most boring information can be rich, lively, and engaging. The most important thing that visualization gives is an emotional response, the formation of your ideas in the brain. Visual presentation of data excites the imagination and evokes emotions that allow you to recognize better and master the presented information.

At the moment, visualization helps in training, commercial areas, and many other industries, including medicine. With its help, it is easy to understand how the budget is spent, how complex mechanisms work, how signals are transmitted at a distance, and what happens to the body under the influence of various stimuli and diseases. Visualization allows you to explain complex processes in simple language of images – physical, chemical, economic, mental, and biological. That’s how most people assimilate valuable information using images.

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In commerce, visualization is used to work with the needs of consumers. Its use allows you to penetrate the target audience better and influence it to sell a specific product. Visual effects have long gained popularity in the world of mobile applications – gaming activities, educational, commercial, and other materials cannot do without a high-quality visual representation, so this is one of the promising areas that will we will use in development in 2023.

Disinformation countering 

The mass media in the 21st century are desperately manipulating the truth. Every year many fakes distort the truth. Moreover, suppose a user studying information on news sites may still be suspected of misinterpreting media facts. In that case, false information is presented more convincingly in social networks, which implicitly makes them believe. Moreover, users usually only have time to check some of the information received in the feed. So the untruth takes root, and they begin to believe it.

To avoid misinformation among users, many developers of mobile applications and social networks have started using specially created algorithms designed to separate the "grain from the chaff" – the truth from the fakes. Media platforms are developing more and more new approaches to hide fake information from their users, which can mislead and lead to negative consequences.

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