Channel Marketing Manager
Remote product design workshops with Mobile Reality
Creating a valuable digital product is a very complicated process and it can be even more challenging if the client and a development team don’t understand everyone’s needs and a detailed product specification. That’s why product design workshops are important and needed. Our product design workshops are remote and help us to clarify your product needs and vision behind it. In these workshops, #MRTeam experts work to support you to understand your business goals to deliver the best experience to your users.
Why a product design workshops are important and what do they give me as your client?
Here are the benefits you get with our remote design workshops:
1. They help our designers and developers to understand your business product and its vision
Clients are often experts in their fields and know the context of their product so well that they might fail to include the information they consider obvious in the brief. Designers and developers may be dipping their toes in an entirely new environment, but they have the knowledge required to build digital products. Domain knowledge and technical expertise need to meet at some point – and that’s the opportunity product design workshops offer to teams and their clients.
On the other hand, there are many different product marketplaces like real estate, cryptomarket, fintech, etc. and sometimes it is hard to find a good value proposition of software development for its products. Mobile Reality has years of experience in software development for these markets. We are the tech solutions provider for the leading global real-estate companies. We are transforming their ideas and our tech knowledge into profitable digital products. We help to grow their real-estate business thanks to successful data-driven digital transformation. Also, we create a scalable fintech platform based on available technologies and R&D activities tailored exclusively for your business goals. We cover the backend, frontend, mobile side of your system using the most innovative tech stacks. We always choose the best frameworks possible to meet your business goals and satisfy your users’ expectations. We’ve worked with Node.js, Terraform, and Amazon Web Services on the backend and cloud and we’ve leveraged React.JS, Vue.JS and React Native, Android, and iOS on the frontend and mobile.
That is why Mobile Reality’s experience will definitely fulfill the client’s industry knowledge and experience in order to create the best-adjusted product that will resolve particular business problems.
2. They put your project assumptions into question
Our team usually receives a brief, list of functionalities, and sometimes product documentation. The design workshop is where they get to verify the current project assumptions to check if they correspond to the defined user needs. This is also where they can suggest some new solutions to problems defined by the client.
3. They help brainstorm new ideas
Our #MRTeam teams use many creative techniques to come up with new ideas. They brainstorm together and then choose the best solutions for the product at hand. It’s essential to create an atmosphere that inspires everyone to share their ideas freely and offer honest feedback. Design workshops that deliver results are managed in a way to makes everyone feel comfortable about expressing their opinions.
4. They discovers the project’s risks and weak points
Design workshops reveal the project’s uncertainties, missing functionalities, potential difficulties with implementation, and risks. Knowing all that helps the team to prepare for the issues that might arise during the development phase to minimize their impact on the final result.
Because of our experience, we almost always supplement the product backlog, the customer's vision, with functionality that is mandatory when creating any system, and which the customer forgets or is not aware of. We mean such aspects as:
• integration with external services, tools to avoid building functionality from scratch,
• various edge cases that come out when creating each product and that you need to keep in mind when building a system from scratch
5. You get better estimations
Product design workshops also provide teams with a reliable foundation for scoping and costs estimation. Analyzing the project piece by piece with developers and discussing potential solutions with our client is a sure-fire way to understand the scope of work and its complexity better.
6. They help you to know our #MRTeam better
Design workshops also offer an opportunity for our clients to get to know the team responsible for the design and development of the product. Our clients usually spend that time discussing the ins and outs of their products with project managers, UX designers, as well as frontend and backend developers. It’s the best time to see how our #MRTteam works, what our attitude to the project is, and ask some extra questions. Product design workshops help to manage our client expectations about the cooperation as well.
In Mobile Reality, we usually have 2 workshop’s sessions and they cover the following steps:
First workshop’s session (around 2h - 4h):
This is a session to discuss the materials provided by our client together with #MRTeam experts. During the session, all our client's requirements regarding the functionality and operation of the platform will be analyzed, as well as questions and proposals prepared by #MRTeam specialists.
After the first session, internal work of Mobile Reality, business and system analysis, the purpose of which will be to prepare the first detailed scope of work, the first stages/ phases of the project that will be made available to the client for verification and discussion at the second workshop session.
Second workshop’s session (around 2h - 4h):
Session to discuss all the Customer's comments to the first version of the scope of work prepared by Mobile Reality. As a result of this meeting, all amendments and changes to the first scope of work should be agreed, as a result of which the final scope of work will be developed.
Click on the image to see an example of product design workshops scope
1. Accurate design specification, product backlog that allows the implementation of the product to the market at certain stages.
2. Interactive mockups prepared with Adobe XD made available to the customer for verification.
In general, a typical product design workshop will cover next:
1. Product discovery
A successful product solves a specific problem for a particular target audience in the best possible way. That’s why the first step in product design is product discovery focused on getting to know the target audience. Teams do that by carrying out interviews, doing online research, getting feedback from potential user groups via surveys, or even engaging in fieldwork.
This stage helps to validate assumptions about product ideas, learn more about critical competitors, and identify new business opportunities (for example, new product features required by target users).
2. Sharing questions and insights
Once the product discovery phase is over, the team has a lot of insights on their hands. It’s time to sum up these findings and present them to get stakeholder buy-in and make sure that everyone working on the product is on the same page.
Design workshops are the best place to share research results with all participants, allowing them to come up with their own conclusions. To accomplish that, teams use tools such as personas, customer journeys, and product strategy.
3. Brainstorm on ideas
A critical step during the product design workshop is the brainstorming session where the team tries to figure out what the product will be, which features it will contain, and what kind of experience it will deliver to users.
Once the team agrees on a set of features, workshop participants also need to come up with a method of how they will bring them to the market – that’s the foundation of the product strategy. The feature list is necessary for the design phase to begin.
In this step, the team comes up with possible design ideas for each feature. At first, they can rely on hand-drawn paper sketches that will serve as a point of reference in building wireframes and clickable prototypes of the product.
The idea behind prototyping is to create something quickly and test it with real users from the target group. That opens the door to iterating on the prototype and making sure that the product is understandable to everyone.
Click on the image to get examples of results from product design workshops
Product design is a never-ending process. Our experienced #MRTeam is always involved in researching the target audience, discovering customer pain points, and testing new prototypes that solve them. To create products that offer attractive solutions to problems, designers and developers organize product design workshops that help to accomplish that goal in the most efficient and rewarding way.
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